Bad Birdie - PGA TOUR

I lead Sports & Entertainment Marketing for Bad Birdie, where I manage athlete partnerships, content strategy, and brand activations that connect golf culture with new audiences. My role is about building bold, memorable campaigns - from PGA & LPGA athlete collaborations to youth programs, retail experiences, and creator-led content - that position Bad Birdie as the brand redefining how people experience golf.

Signed and negotiated contracts with PGA TOUR & LPGA athletes

  1. Managed apparel fulfillment and contract deliverables

  2. Ensured compliance with TOUR rules and guidelines

  3. Activated athletes through campaigns, events, and content

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Content Marketing

Micah Morris x Bad Birdie
Driving authentic athlete collaborations through content, campaigns, and signature products.

  • Launched signature collections and exclusive product drops

  • Produced lifestyle and behind-the-scenes content showcasing personality and performance

  • Developed campaigns and activations to engage fans and grow brand visibility

  • Aligned all athlete initiatives with brand objectives

High School Series

Bad Birdie High: Mini-Documentaries

  • Overview: Monthly series showcasing high school golf programs and athlete stories

  • Strategy: Build emotional connection with audience and showcase brand support for youth golf

  • Execution: Directed filming, creative storytelling, and multi-channel distribution

  • Results: YouTube viewership up 40%, Instagram engagement up 25%, and increased brand awareness in target audience

  • Visuals: Clips from episodes, behind-the-scenes photos

We support champions or schools that need a champion.

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KJUS